The rise of the digital conscience is swiftly changing the rules of the talent management game. According to Global Recruiting Trends 2019, 40% of participants are open to investing in newer technologies while another 35% would want AI to focus on innovative and accurate recruitment tools for assessment, interviews, tests and even on boarding. Quick, creative and dynamic solutions, upping next-gen systems, are here to help drive recruitment to success in the new world.
It is an unspoken truth that the power of social media is undeniable. Most of the parties in a recruitment job are available on at least one interactive online platform. Therefore, understanding their professional trajectory before hiring them comes as a natural choice to any organization and vice versa. As viable information is shared both ways, each party is now expected to research on each other before moving forward in the hiring process. By understanding and analyzing the interests of people, the content they post etc., organizations fancy an online personality of the individuals and shortlist those falling in line with their expectations and needs. Through this, one can estimate an employee’s behavior like when, why and how would they be likely to quit an organization thus gathering an idea of their reliability and loyalty. Similarly, by studying the behavior and workplace ethics of any organization, an employee can figure out whether or not it would fit into the plans on their vision board.
Other than using the online media for the above mentioned preliminary functions, it is also very resourceful in low cost marketing as well. Whether it is a basic brand promotion, a call for applications or even an activity announcement, social media is considered the fastest and most efficient tools there is. Company Culture or Work Culture is a major factor for candidates looking to upgrade their jobs. In today’s world, portraying a positive work environment has become an important task. Thus, for creating content and disseminating them to be consumed by targeted audience, social media comes in handy. A well planned digital strategy makes sure that the candidates are properly introduced to the culture of the organization.
Apart from mere interaction between the recruiting parties, social media is also a bridge or a starting point for jobseekers, connecting them to their dream job. Through LinkedIn or Facebook pages, it becomes easier for a potential candidate to reach out or apply for a job. Following the algorithm and software designed, it filters out the relevant applications from the whole load. This not only streamlines the process but also makes it much faster than an old traditional one. For the same reason, it is advised to keep the interface of the profiles as simple as possible. A complex system may ask too many or sometimes irrelevant questions or be more time time-consuming than usual. This would not create the impact as one would have hoped for. Subsequently, this will have an impact on the company costs in terms of misplaced investments, time wastage and ensures that great talents give a miss to their job applications.
Speaking of digital advancements, we now have AI that is equipped with tools that read the trickiest of CVs with automated filling of parameters. These systematics make the interview processes more precise and self-explanatory. It is important because job seeking candidates apply to multiple institutions and it is obvious for them to come across and compare the processes for each company.
It must be noted that the social media can also be like a ticking time bomb. Sometimes, one negative comment can create a big stain on the reputation that can affect future talent acquisition. Studies show that 68% of people trust reviews online. Despite that, according to a recent survey by RiseSmart, only 39% of firms close control their media channels. Organizations must not forget that even if it is a boon to the field of recruitment, it demands for constant monitoring.
And so, since the advent of social media, opportunities have risen for job seekers and recruiters alike! It would not be wrong to say that this kind of digitalization is here to stay, or must we say, would only grow stronger with each day. As per a recent survey, almost 70% of recruiters have already doubled their time and financial investments in social media recruiting. It is the rising solution for our modern day problems and anyone who is looking for better hires or even better careers must not shy away from the social internet, for it is the future for the same.